Mocha Pops Brand Assets

I was hired to create brand assets for Mocha Pops (MP) to serve as promotional tools, introduce new customers to the brand and product offerings. At the time MP was a new company building market share via it’s street cart business model. I decided to capture on-brand photography of MP in action with it’s core pop products and present them in a variety of handheld grab and go assets. This directly assisted in the growth of MP business and brand awareness.